“Therefore we are fortunate that we follow sadhana, that is, we eat prasad.  And of course, not only that we are just eating prasad, but out of all the different types of eating that we are doing, the most important food is the Srimad Bhagavatam.  Because unless we hear the Srimad Bhagavatam and digest it, by trying to understand it. Unless we are hungry to eat the Srimad Bhagavatam with our ears.  If we think, “Oh, I am full, I heard yesterday that I am not this body and I am suffering from indigestion now.  I don’t want an another word.  I am already depressed enough.  That Krishna is God and I can’t be God.  All my hopes of material happiness have been discouraged.  I have heard enough of Bhagavatam for the next three years.”  No, we have to become hungry to hear the Srimad Bhagavatam otherwise it will not enter into our ears.

 

Just like you are at a big feast, and suddenly someone has given you a big big samosa and you have just eaten twice as much as your could possibly, your stomach is only so big and you have eaten so much.  The last katchuri that you ate came out of your ear.  So then someone comes and offers you a samosa and you don’t want to eat it because you had enough. So one has to become hungry, because we have not digested the food we have eaten.

 

So one has to hear the Bhagavatam through the ears, and then actually try to assimilate. Try to understand it, try to digest it. And do a little exercise, called putting it into practice and that way we actually digest it, experience it, realize it, and then become hungry for more of the Bhagavatam.  Then whatever we are doing, if we hear the Bhagavatam, we will be able to do it in Krishna Consciousness.  And therefore, it will no longer be sense objects that we are dealing with it will be spiritual objects.”

found here.